GE Honored at Triple Negative Breast Cancer Foundation’s 5th Annual “Peace, Love and a Cure” Reception

AllFaces_Triple_Negative_1

The Triple Negative Breast Cancer Foundation (TNBC Foundation® ) recently hosted it’s 5th Annual “Peace, Love and a Cure” Annual Cocktail Reception. The event was held at the home of supporters Stephen and Monica Borg in New Jersey on May 31, 2012 and Chris Wragge, CBS 2 (NY) News anchor, served as the Master of Ceremonies.

The TNBC Foundation’s signature annual event raises funds to support its research efforts, assist patients undergoing treatment, and to raise awareness for this very rare, but aggressive sub-type of breast cancer. The event was an enormous success executed under the director of Lori Jasperse Redmer, TNBC Foundation® Executive Director, Malaak Compton-Rock, Member of the Board of Trustees and the TNBC team.

This year the foundation showcased five ground breaking Triple Negative Breast Cancer Foundation initiatives; Born in Bergen; Global Reach; First dedicated helpline; Thought Leadership and Research investment and they chose four recipients to honor that have made a difference in the area of Triple Negative Breast Cancer.

GE, the leader on the global war against cancer was awarded The Vanguard Award.  Tonya Lee Lewis, Esq. presented the award to Michael J. Barber, Vice President and General Manager, Molecular Imaging, with GE Healthcare, who was also recognized for his more than 25 years of commitment with GE.  He has been a strong advocate when it comes to the elimination of health disparities, by helping to advance research when it comes to diseases which disproportionately impacts all populations, like triple negative breast cancer.  Barber gave a detailed account of the innovative work GE has done in the area of breast cancer research.

“At, GE we are taking a comprehensive global approach in our fight to improve the identification of effective therapies, which will allow more patients to survive.  Through our healthymagination cancer initiative, we are committed to accelerate innovation by investing $1 billion in cancer technology, research and development.  As part of this commitment we are working to improve care for 10 million cancer patients around the world by 2020.  Two critical pieces of this initiative is our $100 million healthymagination Cancer Challenge where last month we awarded $500,000 to the first five winners for innovative Triple Negative Breast Cancer research.  These winning innovations could help expedite breast cancer detection, diagnosis and improve the identification of effective therapies, allowing more patients to survive. The second is our All Faces™ campaign which includes an innovative outreach model in helping women of color better understand health disparities and their risks regarding all forms of breast cancer. ” stated Michael Barber.

The TNBC Champion Award went to Robin Roberts (Co-host of ABC’s Good Morning America) presented by Deborah Roberts for her strength and courage in bringing awareness to her personal battle with Triple Negative Breast Cancer in an effort to help others combat the disease. Soledad O’Brien of CNN, presented The Hero Award to renowned Dr. Lisa A. Newman, MD, Director, Breast Care Center, Professor of Surgery, University of Michigan Comprehensive Cancer Center, for her phenomenal work in researching breast cancer and high risk patterns in African Americans.

An emotional part of the evening was when Cristy Norwood, a mother of five who was diagnosed at the age of 36 while pregnant with her 5th child was given the Courage award by Stephen Kandel, a father who’s daughter and mother, were both diagnosed with triple negative.  Her positive message and survival against all odds, gave hope and inspiration to those suffering with the disease.

This TNBC signature annual event raises funds to support its research efforts, assist patients undergoing treatment, and to raise awareness for this very rare, but aggressive sub-type of breast cancer.
To date, this special evening has raised over $1.25 million dollars to fund critical research initiatives and offers extensive resources to the triple negative breast cancer community.

The TNBC Foundation was founded in 2006 at the request of Nancy Block-Zenna, a young wife and mother living in New Jersey who was diagnosed with triple negative breast cancer in 2005 at the young age of 35,  and who lost her battle 2 and a half years later. The first committee for Peace, Love and a Cure were all Nancy’s friends, who are still very active within the organization to carry on the mission to raise awareness of triple negative breast cancer and to support scientists and researchers in their effort to determine the definitive causes of triple negative breast cancer, so that effective detection, diagnosis, prevention and treatment can be pursued and achieved.

GE is proud to partner with the TNBC Foundation to work together to impact and alleviate the gap on health disparities, especially in the area of triple negative breast cancer.

More information can be found on Triple Negative Breast Cancer at:

GE healthymagination All Faces™; www.AllFaces.com

Triple Negative Breast Cancer Foundation, www.tnbcfoundation.org

Blog post and photos by Priscilla Clarke